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Even federal budget policies that don’t cost much can be useful to the goverment come election day – ABC News

If a policy makes no impact on the budget bottom line, how effective can it be? Very, if the government is trying to upsell you on its biggest product of all, writes…



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Have you heard of “big-ticket” items?
They’re expensive goods, like a house or a car.
“Small-ticket” items are the opposite. They’re inexpensive.
Well, if you’re a company, it can make sense to sell both types of goods.
You use cheap items to attract a customer, and once you’ve made a sale and established a relationship, you try to sell them your expensive goods, which are more profitable for you.
Is there an equivalent in politics?
Turns out there is, if you think about it.
Federal budgets are…

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